Proudly Family Owned And Operated

Welcome to Selsdirect, established in 2019, we are family owned and operated Australian business. We carry out family business core values;  dedication, commitment, trust, flexibility and a burning desire to ensure all our customers receive the best possible service, advice and price, that's a promise that comes directly from our family to yours.

At Selsdirect, our mission is simple, provide great bedroom furniture accessible to every Australian home with an effortless online shopping experience at prices which see our customers resting easy at night. Its what dreams are made of, saving you time, money and mostly sleep...

Twin Brothers Get There First Ever Sale

After countless days and nights of hard work the twin brothers finally got their first ever sale in late 2019. This only motivated them to provide even more top quality service and most importantly top notch furniture at affordable prices for everyone.

Fast forward to 2023, the twin brothers have sold thousands of furniture across Australia with thousands of happy customers, the brothers are still working very hard as of today to fulfil their ambition in providing the best possible shopping experience for all of our customers.

We Buy Direct And You Save

At Selsdirect, we source our products from the best manufacturers around the world, buying in bulk and selling directly online to you. This eliminates the middle-man's mark-up and the costs of running shopfronts. So, you get unbelievably good prices - around 40% below retail - on all beds and bedroom furniture, its what dreams are made of...

Our Showroom/Warehouse

For customers who like to lay on our bed frames and mattresses or check out our furniture before you buy, our warehouse in Dandenong South (Victoria) has a display area showing  everything we sell.

If you like the item that is on display and its in stock you can pick it up on the spot as we have a warehouse right at the back. Or if you wanted delivery our friendly staff will be more than happy to assist you. Our Showroom/Warehouse is open to the public during Monday - Saturday 10am to 5pm.